A souvenir has a hidden symbolism unique to the person who acquired it.
If it is a gift, it carries the message that the recipient was remembered in that time and place.
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A souvenir may represent a cherished experience with the intent that the memory be reactivated at a future time.
It may be an object from nature, like a pebble stowed in a pocket during a quiet morning walk.
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It may be bought from a tourist stall, but when placed at home, it evokes the memories of where it was chosen; the weather, the music that was playing, the aromas from a nearby food vendor.